How To Grow Your Zeen

Welcome to Zeen’s Founding Creator weekly email! Here, we’ll share best practices to grow your Zeen subscribers, updates from our team, and creator shoutouts. Let’s dive in!

🖤 How To Grow Your Zeen

We’re so excited by the early growth in your subscribers on Zeen, including a number of creators with over 100 subscribers already! The post-launch momentum is real.

Here are the top 3 strategies driving growth so far. Try them out and see how they work for you!

1. Build your profile to get on Zeen’s Discover Page - Add a profile photo, bio, a social link and 1-2 Zeen posts to ensure that new subscribers who land on your profile can get to know you. Once you complete those steps, we’ll add you to the Discover Page where new users on Zeen discover and subscribe to creators. See Jolie, Jillian, Angela, and Terence for great profile examples!

2. Share your Zeen on socials and make it REALLY clear why your audience should subscribe to your Zeen - here’s some language you can test:

   • “Subscribe to my Zeen so you never miss one of my posts!”

   • “Subscribe to my Zeen to get all product links, from each of my posts.”

   • “Subscribe to my Zeen to get a weekly SMS when I drop new posts!”

   • Examples from creators who are doing this really well are below👇️

3. Tag Zeen accounts on socials when you share - we can reshare to amplify your content and help you reach a broader audience on IG, TikTok, LinkedIn!

🖤 Creator Love

Sharing some shoutouts to Founding Creators who have been absolutely crushing it. You should definitely subscribe to each other’s profiles on Zeen and on socials so you can share best practices and hype each other up! And - feel totally empowered to borrow these ideas and give them a go.

Lucy did a stellar job explaining Zeen in her Substack, demonstrating the value of each post as both a beautiful visual and a collection of shoppable links. Antoinette also did this really well on IG Stories, showing the full value of Zeen in a creative way.

Kristin and Jamie also did a great job showing the entire value prop of Zeen, from the profile, to the visuals, to the shoppable carousel of items. They saved these stories in a Highlight on their IG pages, so audiences can continue to discover their Zeen beyond the 24-hour limit of IG Stories.

Juliet did a beautiful job sharing Zeen in her Substack, and again on IG Stories. She leveraged each social platform strategically to amplify the others. This is no doubt why Juliet is among the top highest subscribed profiles on Zeen today.

Ava had the VERY smart idea to create a Zeen post in response to one of the requests she receives most frequently from her community - because she gave her people what they’d been asking for, this post has the highest view > click rate of any post on Zeen so far (282 views, 203 clicks = 72% click through rate 🤯).

Finally (for now) - Kelci officially kicked us off with the first creator TikTok about Zeen. Short form video is an AMAZING way to “show-not-tell” the full value of Zeen - profiles, posts, and clickable product links. This format allows you to narrate this value in a captivating way with the potential to reach much larger audiences than a single post or story.

@get__taylored

V excited to be a part of the very cool new platform zeen (like substack and pinterest had a baby) @Zeen #fyp #foryou #collage #substack #... See more

🖤 Launch Updates

Zeen’s launch far exceeded our expectations - we saw thousands of subscriber signups and over 500 creator applications. We’ve been blown away by your beautiful profiles, your early posts, and your sharing on socials. THANK YOU - we couldn’t have dreamt up a better group of people to bring Zeen into the world. Let’s keep it up!!

Remember - if you want to refer a friend to be a Zeen creator, just respond to this email with their name and we’ll fast track them!

🖤 Note From Team Zeen

We’re here to do everything we can to help you succeed on Zeen, and the more we know what you need, the more effectively we can do that. Are any of these questions top of mind? Or something else? Just reply to this email to share your thoughts.

• Want to talk about how to monetize your Zeen with affiliates?

• Want to connect with other founding creators (1:1, group Slack, etc.)?

• Want our team to host live virtual sessions to meet other Founding Creators and share tips?

• Have ideas for new features that you think would make Zeen even more valuable for you - or your subscribers?

• Have thoughts on what our team could do to help you grow your subs?

Sending lots of love, and cheering you on always!

Liz + Team Zeen