Meet Other Zeen Creators

Welcome (back) to Zeen’s Founding Creator weekly email! Here, we’ll share best practices to help you grow your Zeen, important updates from our team and, of course, love for all of YOU. Let’s dive in…

🖤 Zeen Updates To Know

3 Zeen product updates launched this week to help you grow your Zeen subscribers:

• View Post Metrics 📊 click the 3 dots on any published post in “My Zeen” to view total views of the post + total clicks to each product you linked. This is awesome data to help you figure out what is resonating with your people!

• Subscribe to View Products 🛍️ now, if a user is not subscribed to your Zeen, product links on your Zeen posts will be blurred until they do. This way, we can ensure that users understand the value of subscribing to get the product recs from creators they love!

• Rotating Discover Page 🔀 now, creator profiles on the Zeen Discover Page rotate each time you refresh the page - meaning everyone gets the spotlight so new users can find and subscribe to your profiles.

🖤 How To Grow Your Zeen

Here are the top 3 strategies driving growth in the last week. Try them out and let us know what works for you!

1. Build your profile to get on Zeen’s Discover Page - Add a profile photo, bio, a social link and 1-2 Zeen posts to set the vibe. Once you do, we’ll add you to the Discover Page so new users can discover and subscribe to your Zeen. See Erin, Minna, and Miriam for great profile examples!

2. Share your Zeen on socials and make it REALLY clear why your audience should subscribe (not just click links) - some ideas for language 👇️ 

   • “Subscribe to my Zeen to see all of my product recs AND get links to shop each one!”

   • “Subscribe to my Zeen to get a weekly SMS when I drop new posts, so you never miss an update!”

   • “Subscribe to my Zeen and discover other creators to fill your Zeen Digest with content you love - without an algo filling your feed.”

3. Tag Zeen accounts on socials when you share - we can reshare to amplify your content and help you reach a broader audience on IG, TikTok, LinkedIn!

🖤 Creator ALLSTARS

We saw some really effective examples this week of Founding Creators sharing Zeen. Try out these ideas, test your own, and let us know what’s working! The best part of having this Founding Creator community is that we can learn from each other <3

We saw Angela, Miranda, Juliet, and Lucy use Zeen to create visuals for their Substacks. By adding a link to their Zeen post in their newsletter, their Substack readers can easily open Zeen to shop all products in one place (and it looks really clean in the caption).

Kristin and Jamie again did a great job showing the entire value prop of Zeen - both the stunning visual and the shoppable carousel of items linked. They used clear “subscribe” language as their Call To Action (CTA), and continue to save stories to a Highlight on their IG - so their audience can find their Zeen beyond the 24-hour IG Story limit.

Saw some other excellent IG Stories this week. Hannah and Keiko used compelling and clear language around subscribing and gave clear reasons to their audience re: why to subscribe, and Johana’s makes it really clear that clicking the link allows people to shop the post. Also LOVED Emily’s idea to ask her audience what they want to see her create on Zeen - will no doubt lead to really strong engagement when she delivers this content back to them.

🖤 Note From Team Zeen

Remember - if you want to refer a fellow creator friend to be a Founding Creator, just tell them to create a Zeen account, let us know their name, and we’ll fast track them!

We’re here to do everything we can to help you succeed on Zeen. Our goal is to build this company with and for you. We love hearing your ideas for new features, ideas for bringing our creator community together, ideas for how we can support you through our content, etc. Reply to this email with any thoughts - we’re all ears!

Sending lots of love, and cheering you on -

Liz + Team Zeen